Entering Geneva Hair Studio, you are likely to double take and think you have entered a retail store. A wide assortment of professional grade beauty products and makeup grace the ample shelf space of the lobby. Various articles of women’s clothing hang attractively behind the long checkout counter. However, a steady stream of daytime appointments are escorted by fashionably attired employees into the main business practice of the company, the adjoining salon section of the establishment. An even more spacious white room lined with 14 chairs.
“Our goal is to get those chairs filled up” Jamie Zentz, stylist and owner of the business says.
Zentz may not have long to wait. Establishing her salon in Irvington in 2010, business was so good in the original 900 square foot establishment that she moved the company across the street in 2014 to a new 4400 square foot location.
“We suddenly had all of this extra space. We doubled the number of chairs and still had lots of room left.” Zentz says. “That’s why we decided to add retail elements to our studio.”
Even with the retail addition, plans are in motion for expanding the business even farther. Three hair treatment rooms are currently in the works as well as expansions into skin care and body waxing. These will open as soon as the staff finishes training.
Geneva trains its staff frequently and thoroughly, priding themselves on their year-long apprenticeship program that employees must go through in addition to graduating from beauty school.
Zentz cites her primary influence for her business as her grandmother, Geneva, who owned a salon just outside of Irvington in the 70’s called Swirl Curl. The salon is named for her.
“I spent a lot of time with her before she died and she had a big impact on my life.” Zentz says.
An art major in college, Zentz is a self-proclaimed lover of everything beauty related and believes working with hair is as much an art as painting. Many customers ask for her specifically though she spends most of her time running the business out of her office. Zentz describes her customer base as generally professional females though has seen an increase male customers. Geneva Hair Studio prides itself on being unintimidating and inviting to all patrons.
“Our number one priority is to meet our customers’ image goals.” Zentz says.
Snips, nestled on the east side of Indianapolis in the Historic area of Irvington is one of Indianapolis’ most recognized full service salons.